As the brand designer for Nook, I embarked on a journey to visually articulate the essence of this unique interior design brand based in Singapore. Nook's philosophy revolves around crafting beautiful, modern spaces with a distinctive Scandinavian Nordic twist, a concept that seamlessly merges tropical vibes with the clean lines and minimalist aesthetics inherent in Nordic design.

My approach to the brand design was rooted in capturing the fusion of these two design elements. Through an in-depth exploration of color palettes, I aimed to reflect the vibrancy of tropical influences while maintaining the simplicity and elegance associated with Nordic design. The color scheme chosen was carefully curated to evoke a sense of freshness and timelessness, contributing to an overall atmosphere of calm and relaxation in any space where Nook's designs are implemented.

The creation of the brand's visual identity involved designing a logo that encapsulated the brand's ethos. The logo, with its clean lines and subtle nods to both tropical and Nordic elements, serves as a visual representation of Nook's commitment to innovative and inspiring design. This design choice aimed to leave a lasting impression on individuals who encounter the brand, conveying a sense of the brand's creativity and dedication to creating unique and memorable spaces.

Throughout the design process, I ensured that every visual element, from the brand's color palette to its logo and accompanying graphics, reflected the harmonious blend of tropical and Nordic influences. This meticulous attention to detail aimed not only to visually represent Nook's unique design approach but also to resonate with the brand's target audience, creating a connection between the brand and those who experience its designs.

In summary, my role as the brand designer for Nook involved translating the brand's innovative and inspiring interior design philosophy into a visually compelling identity. The result is a brand that communicates a fresh, timeless, and calming aesthetic, leaving a lasting impression on individuals who encounter the Nook experience.