Isla - Brand Identity and Packaging Design for Fil-Am Restaurant

For Isla, a Filipino American Family Friendly Restaurant, I spearheaded a comprehensive redesign project covering menu, brand identity, color palette, logo, and packaging design for takeouts. The client aimed to embody their core value, "Experience the warmth of home, no matter where you are," while targeting a diverse consumer base.

My Contributions: I revamped Isla's menu, infusing it with fresh offerings that resonate with their homey ethos. The color palette was meticulously chosen to evoke the ambiance of a Filipino American family-friendly restaurant. Additionally, I customized the brand identity to authentically connect with the target audience, ensuring a memorable and engaging experience.Moreover, I designed a distinctive logo, blending Filipino and American cultural elements to encapsulate Isla's unique identity. The packaging design, simple yet family-friendly, aimed to enhance the takeaway experience for customers.