App UI/UX & Graphic collaterals for CitySightSeeing Philadelphia

I managed the complete branding for City SightSeeing Philadelphia’s three companies, overseeing everything from logo design to website development and hosting. This extensive project involved designing business cards, crafting unique logos for each brand, and creating intuitive, user-friendly website interfaces. I also handled the development and hosting of the websites, ensuring a seamless and consistent online presence. By delivering cohesive branding across all touchpoints, I helped the companies strengthen their identity and enhance their customer experience, achieving a unified and professional brand image across every platform.

I designed and developed a custom tracking and audio app for City SightSeeing Philadelphia, leveraging the latest technology for both iOS and Android platforms. The app enables users to track buses in real-time and enjoy audio guides throughout their tour. I crafted the user interface in Figma, focusing on a smooth and intuitive user experience, and added visually engaging splash screens to enhance the app’s appeal. The custom design was highly appreciated by users and corporate partners alike, elevating the overall tour experience and significantly boosting customer satisfaction with its seamless functionality and aesthetic appeal.

I managed the entire print media for City SightSeeing Philadelphia, designing a range of materials including rack cards, posters, kiosk shop banners, and flags. Each piece was crafted to maintain brand consistency while remaining visually engaging and informative. The rack cards and posters effectively communicated tour details, while the banners and flags were designed to capture attention and enhance the visibility of their kiosks. My attention to detail and focus on brand alignment ensured that all print materials contributed to a cohesive and professional image, significantly boosting their promotional efforts across various locations.

I was responsible for the complete illustration and tour map design for City SightSeeing Philadelphia, which involved detailing various landmarks, bus stops, and routes throughout the city. I created a visually engaging and easy-to-navigate map, enhancing the user experience for tourists. Additionally, I designed 12 advertising panels that were strategically placed around the map, offering valuable promotional space for sponsors. By designing these panels as well, I ensured a cohesive and professional look. The map and advertisements were well-received, significantly contributing to both the branding and revenue generation efforts of the company.