Monster Energy and Reign

Adrenaline fuelled edits and punchy social content created for Monster Energy and Reign Body Fuel, tailored for platforms like YouTube, TikTok, and Instagram. These projects blended fast-paced visuals, rhythm-driven cutting, and hard hitting sound design built to energise audiences across sport and fitness subcultures.

Monster and Reign became key clients during my time running Velvet Pig, and the relationship continues today. Our first collaboration came off the back of a self-funded spec project (Every Step of the Game), which led to a partnership reveal film featuring Irish international Joey Carbery.

Given the rugby context  a sport I’ve played for two decades and Reign’s desire to echo the energy of that original spec film, I stepped into multiple roles, directing, producing, and editing several pieces for the brand.

Additional content included:

Isle of Man TT social edits for Monster

Branded content with the Stoltman Brothers (world champion strongmen)

Rugby-themed content with Harlequins and CrossFit athlete Emma McQuaid

These pieces combined physicality, hype, and storytelling to position Monster and Reign at the heart of elite performance and athletic lifestyle.