Name: Being an Ecological Streetwear brand, the name represents the combination of these two realities, creating a new word that seeks to signify something beyond the brand itself, but also to represent a sustainability movement within the street fashion industry.

The brand: EcoStreet aims to be a sustainable Streetwear brand, releasing limited pieces of high quality designed to last. With this goal in mind, the brand's garments are designed to be timeless, surviving the rapid changes in fashion trends.

Slogan: In line with the brand's goal of being timeless, the slogan "Eternal Style" seeks to represent the core of the brand by combining the ideas of durable clothing and a style that transcends time.

Tone of Voice: EcoStreet's tone of voice is youthful, communicating with hip-hop culture fans in a natural way without being condescending. By using slang and terms that are already familiar to the target audience, EcoStreet also makes an effort to raise awareness about sustainable living.

Brand Launch: Art installations in locations that are fashion and hip-hop culture landmarks. These installations combine nature and art, incorporating elements such as trees, flowers, shrubs, and graffiti, which is an artistic medium strongly connected to street fashion.