Hummus Yummus Packaging

Megenta

Megenta Studio

Project Brief
I partnered with Murlis to design packaging for their new line of chickpea-based
Hummus Pops, inspired by bold Middle Eastern flavors. The goal was to create a look that felt flavorful, and culturally rich.
The lineup included:
Classic Hummus Pops
Tzatziki Pops
Shawarma Pops
Harissa Pops
Solution
Using bold colors, custom illustrations, and silhouettes inspired by Middle Eastern architecture, I crafted a system that felt both premium and playful. Each flavor was given its own vibrant palette, while a unified layout kept the brand identity consistent across the range.
Worked with my good friend @Ruchita
Thank you for watching
Experience in Branding, Packaging & UI design. Available for commission work. DM us.
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