Designed and Managed Digital Marketing Strategy for Startup

The Impact Lab was a new department at Mission Edge that needed help with the following:

Establishing its brand presence and voice

Reaching funders with success stories and case studies

Reaching new business owners to join their free small business support program

They had limited time and budget

They had little to no marketing experience

They weren't ready to commit to performance metrics, but they did have output metrics

I guided them to decide on key monthly deliverables they could outsource that would help establish brand presence and voice:

I set up an easy-to-follow, repeatable process in Monday.com

I helped them outsource copywriting and graphic design to reliable freelancers

The team reached their content output goals

The team saved time by outsourcing the copywriting and graphic design

The team decreased time in meetings by working and communicating in Monday.com within their defined/assigned deliverable window