Comprehensive Project Management for SMBs
Alison Nguyen
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Posted Sep 19, 2024
Alison led marketing projects for SMBs from start to finish, demonstrating her dual expertise in project management and digital marketing.
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● Strategically designed and executed event marketing campaigns for culturally diverse market events, attracting over 100 vendors and engaging 500+ participants.
● Developed effective content strategies for B2C marketing on Facebook and TikTok, resulting in a 50% increase in interactions/posts.
● Conducted in-depth marketing research for B2B customers; tailored marketing campaigns based on the target audience’s location, and preferred marketing channels; resulting in less spend on Facebook ads and an increase of 40% in booth sales.
● Leverage Facebook community announcements and WhatsApp marketing to engage past event attendees; increase 20% of Facebook community members.
● Prepared tradeshow booklet to attract business owners from Vietnam, China, and South Korea to enter their businesses into Canada through email marketing, resulting in 5 business owners signing LOI.