Comprehensive Project Management for SMBs

● Strategically designed and executed event marketing campaigns for culturally diverse market events, attracting over 100 vendors and engaging 500+ participants.

● Developed effective content strategies for B2C marketing on Facebook and TikTok, resulting in a 50% increase in interactions/posts.

● Conducted in-depth marketing research for B2B customers; tailored marketing campaigns based on the target audience’s location, and preferred marketing channels; resulting in less spend on Facebook ads and an increase of 40% in booth sales.

● Leverage Facebook community announcements and WhatsApp marketing to engage past event attendees; increase 20% of Facebook community members.

● Prepared tradeshow booklet to attract business owners from Vietnam, China, and South Korea to enter their businesses into Canada through email marketing, resulting in 5 business owners signing LOI.