SEO Audit for Underperforming Pages
Jay Kale
Project Overview
The client approached me with a website that consistently ranked well for competitive keywords through blog articles but experienced significant challenges with their product pages, which were built using Elementor. Despite having good content, these product pages ranked poorly compared to competitors with lower domain authority and fewer backlinks. The goal of this project was to conduct a thorough SEO audit to identify why these pages were underperforming and to recommend actionable strategies to improve their rankings.
Objectives
Identify Ranking Issues: Analyze why product pages built with Elementor were ranking significantly lower than expected, despite having good content.
Improve SEO Performance: Provide a roadmap for improving rankings, increasing visibility, and driving traffic to the product pages.
Enhance User Engagement: Ensure the product pages are optimized for better user experience, which could also positively impact rankings.
Key Strategies
Technical SEO Audit:
Conducted a full technical audit of the website, focusing on the Elementor-built pages to identify potential issues with page speed, mobile responsiveness, and structured data.
Checked for issues like crawl errors, slow load times, and excessive use of heavy media that could hinder performance.
On-Page SEO Analysis:
Analyzed the content structure, keyword optimization, meta tags, headings, and internal linking on the underperforming product pages.
Compared these factors against the higher-ranking competitor pages to identify any gaps in optimization, such as missing keywords, suboptimal title tags, or poor URL structure.
Competitor Benchmarking:
Analyzed top-ranking competitor pages for similar keywords and compared their on-page SEO strategies, content quality, and backlink profiles.
Identified opportunities where the client’s pages could improve, including refining content depth, keyword targeting, and internal linking.
Page Experience & Core Web Vitals:
Assessed the user experience and core web vitals for the product pages, ensuring they met Google’s standards for mobile-friendliness, interactivity, and loading speed.
Recommended changes to enhance the user experience, such as reducing page load times and improving mobile optimization.
Backlink Analysis:
Conducted a backlink audit to assess the quality and quantity of backlinks pointing to both the blog articles and product pages.
Identified potential strategies for acquiring high-quality backlinks to boost the authority of the underperforming product pages.
Elementor-Specific Recommendations:
Investigated whether Elementor’s page builder was causing any performance or SEO-related issues, such as excessive use of heavy scripts or improper HTML markup.
Suggested best practices for optimizing Elementor pages, including using proper heading structures and ensuring fast load times by optimizing images and scripts.
Results
SEO Insights Provided: Delivered a comprehensive audit report that highlighted the key issues affecting the product pages’ rankings, with actionable recommendations for improvements.
Actionable Strategy: Proposed a detailed optimization plan, including technical fixes, on-page SEO adjustments, and content strategies to match the ranking factors of top competitors.
Improved SEO Performance: The client implemented the recommended changes, which resulted in a gradual improvement in the rankings of the product pages, bringing them closer to the visibility of their blog articles.
Client Review:
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Posted Dec 14, 2024
The goal of this project was to conduct a thorough SEO audit to identify why these pages were underperforming and to recommend actionable strategies to improve
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