Kaatao: Link-shortener site

Kaatao is an innovative link shortening and branding tool designed to transform cumbersome website URLs into concise, memorable links.

As product manager, I led the end-to-end development of this web-based application that empowers users to shorten links with custom names reflecting their brand.

The tool replaces long, generic URLs with simple phrases and words associated with the user's business. Links shared on platforms like social media stand out and drive more clicks.

I worked closely with our engineering team to build an intuitive interface that makes link creation and customization quick and easy. Users can customize shortened URLs by adding business names, slogans or descriptive keywords.

Advanced analytics provide insight into link performance. Users can track number of clicks, sources, and engagement across devices and platforms. These data-driven insights help optimize link strategy.

Since launch 3 months ago, Kaatao has generated over 100,000 shortened URLs for our initial customers resulting in a 20% increase in link clicks. The tool has streamlined link sharing while enabling brands to build engagement and recall.

Kaatao redefines link creation and sharing by blending functionality with memorability. The tool exemplifies our commitment to simple, stylish solutions that drive real impact for our users.