Shin Signature is a beauty and self-care brand that celebrates individuality, self-expression, and confidence. The goal of the brand identity was to create a playful yet premium visual language that resonates with a youthful audience while staying true to Shin’s mission of empowering people to shine in their own skin.

Brand website : Shin Signature.

The identity was built around bold typography, floral elements, and retro-inspired shapes to create a sense of fun and inclusivity.

Logo System: A customised logotype featuring soft curves, with petal and star accents to symbolise beauty and radiance.

Color Palette: A fresh mix of pastel pinks and earthy greens, designed to feel modern, approachable, and memorable.

Visual Language: Flower icons, enamel-pin inspired graphics, and playful stickers emphasize Shin’s youthful and creative spirit.

The identity extends seamlessly across multiple touchpoints, including:

Product Packaging, Merchandise, Posters & Outdoor Ads, Digital & Social Assets

The new identity positions Shin Signature as a modern beauty and lifestyle brand that is not just about cosmetics, but about self-love, inclusivity, and expression. The visual system gives Shin flexibility to scale, while keeping its personality intact across every brand touchpoint.