My fiancée, who is trans-non-binary, decided to start a bookkeeping business. They needed a logo that represented them and the business well.

When thinking about bookkeeping and personal taxes, most people get STRESSED. That's the reason I chose the turquoise background color - to help the viewer feel peace and comfort.

Then, the butterfly. The two wings are B's, and the antenna is in the shape of a W. Thus, creating BWB (Bookkeeping With Beck).

The butterfly mixed with the wood pattern in the background makes for a very androgynous experience - where stereotypically masculine and feminine elements come together to build a beautiful brand.