Developed and executed a social media content plan for Instagram, TikTok, and Facebook, focusing on increasing organic reach and audience engagement. Created a posting calendar that aligned with seasonal promotions, product launches, and trending topics.
Content Creation & Video Editing:
Edited high-quality product demo videos, lifestyle vlogs, and customer testimonial videos that captured BrandX’s mission and values. Incorporated motion graphics and subtle animations to enhance user engagement and keep the content fresh.
Brand Consistency:
Ensured all videos, captions, and social posts reflected BrandX’s unique voice and visual identity. Created a brand style guide to ensure consistent messaging and tone across all channels.
Audience Engagement & Community Management:
Actively engaged with followers by responding to comments, messages, and conducting interactive posts like polls and Q&A sessions. Successfully built a community of loyal followers by creating content that encouraged user-generated content and brand advocacy.
Performance Analytics:
Tracked key metrics (engagement rates, click-through rates, conversion rates) using Instagram Insights, TikTok Analytics, and Google Analytics. Regularly adjusted strategies to improve results and ensure campaigns were meeting their goals.
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Posted Dec 28, 2024
Tools & Skills Used:
Video Editing: Adobe Premiere Pro, After Effects, DaVinci Resolve
Social Media Management:Later, Instagram insightsGoogle Analytics,