SPLAT: DTC Ketchup Branding With Serious Flavour

SPLAT: DTC Ketchup Branding With Serious Flavour

SPLAT is an original DTC condiment brand concept built from scratch: name, palette, flavour system, packaging direction and a full commercial campaign. The range includes Classic, Sweet Chili and Smoky ketchups, plus a dip jar and squeezable pouch, all designed to sell directly to customers online and stand out in a category dominated by one legacy giant.

The campaign is bold, funny and made for the feed. A hand rises through a hole in a cherry red table, serving a dripping double cheeseburger on a pink set. A bottle wears a terry sweatband next to pink dumbbells and a cassette player. Two friends in striped tees hold out Classic and Sweet Chili. The full range poses on wavy podiums in red, pink and cream. Bottles line up on a poker night table with fries and chips. Three flavours balance in a tower against sage green. Ketchup, but make it a personality.

The Approach

Brand Strategy

DTC food brands win by giving everyday products a personality people want to share. SPLAT does exactly that with a name you can hear, a palette of tomato red, bubblegum pink, sky blue and cream, and a flavour led colour system that makes each variant easy to recognise on a product page. The tone is cheeky, retro and social, positioned for a younger audience who buys snacks the way they buy fashion: online, on impulse and for the vibe.

Content Strategy

Every frame is built for a different stage of the DTC funnel. Surreal hero shots stop the scroll in paid social. Lifestyle and friends shots build connection for organic content and influencer seeding. The range line up works for product pages, bundles and launch emails. Occasion shots like game night and gym humour create endless content hooks for seasonal campaigns, subscriptions and limited drops.

AI Production

Every visual was created with AI generated production and art directed for appetite and fun: glossy ketchup drips, melted cheese, crisp fries, glass bottle reflections, terry cloth texture and hard, sunny shadows. No food stylist, no studio, no product samples. DTC brands get a full campaign library quickly and affordably, ready to test across every channel.

What You Get When You Work With Me

DTC brand strategy that gives everyday products a personality

A flavour led colour system that sells clearly on product pages

Campaign content for every stage of the funnel, from ads to email

Occasion based concepts that keep your feed fresh all year

AI generated production that scales with launches, bundles and drops

Why It Works

DTC food brands live or die by how they look on a phone screen. SPLAT turns a pantry staple into something people want to screenshot, share and order. The bright palette pops in any feed, the humour makes it memorable, and the flavour system makes buying easy. When a condiment feels like a lifestyle, customers come back for the whole range.

If your DTC brand is ready to make a splash online, let’s build it.

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Isabella DigitalHub Creative Director. Brand identity, visual direction and AI generated production by Isabella Digital Hub. All rights reserved