Case Study: Repure App x THDM

Our Repure App has been available in the App Store since February 2020, and every day brings new highlights and insights on our journey, making us grateful for the exciting experiences and learnings across all areas. Today, as THDM and one of the founders of Repure, I’d like to share a glimpse of our activities. I'm sure there’s something interesting for you to discover. If you have any questions, feel free to send me a message at info@thdm.de. I always appreciate feedback.

With Repure, we aim to make the valuable knowledge of Ayurveda accessible to as many people as possible, supporting them in staying healthy or becoming healthier every day. This is done without dogmatic thinking and with a modern, appealing look and feel.

Our iOS app provides contemporary, practical examples, delicious and healthy recipes, and daily personalized tips to help users seamlessly integrate the health-promoting and positive Ayurvedic lifestyle into their everyday lives.

Repure is a passion project for the whole team and for me as a co-founder. One of our biggest strengths in this exciting and diverse project is the unique skills of each of our five founding members.

Together with the Repure team, I developed and implemented the overall digital concept for all Repure channels. I am also responsible for the entire digital marketing area.

Incidentally, Repure was my personal introduction to Ayurveda. My first learnings about daily routines and more can be found in the Repure Blog.

The heart of our communication for our app and brand is our Instagram page, which we launched, like our Facebook page, well before the app launch. Thanks to our active users, we receive a lot of direct feedback daily, learning more about our app and community and showing how well Ayurveda integrates into a modern lifestyle. Additionally, we provide tips and livestreams featuring various experts and stories.

Important content for social media includes our daily tips, known as Dailys, directly from our Ayurveda app. These can be healthy and delicious recipes, interviews with fascinating guests, in-depth essential articles on important Ayurveda topics, daily routines, and much more.

We are also proud of our Repure Essential videos with Prathmesh Vyas, shot at the H29 daylight studios in Munich. He is Repure’s pulse diagnosis expert and an Indian Ayurveda vaidya in the fifth generation.

Through beautiful behind-the-scenes videos, we extend these videos and offer a glimpse into the world behind the scenes of the Repure app.

With "My Life. My Choice. Ayurveda by Repure." we have encapsulated Repure’s philosophy into a powerful campaign.

At the same time, we’re building a strong B2B-focused company page on LinkedIn to highlight the value of our app and Ayurveda for businesses. Repure can be an attractive component of a healthy "New Work" philosophy in companies. For instance, an onboarding package might now include a healthy lifestyle package with the Repure app rather than coffee or wine. Just two months post-launch, we already have good examples of how well our concept integrates into corporate life. Interested in details? Feel free to contact me.

I hope I could give you a small insight into the Repure world, and I look forward to your questions and feedback at info@thdm.de.

Stay healthy & all the best,

Toni Huber

THDM x Repure App

More information about our Repure App: App Store: https://smarturl.it/repureapp Facebook: www.facebook.com/repureapp Instagram: www.instagram.com/repureapp Blog & Newsletter: www.repure.life