Rebranding - Rebel True (Kids Clothing Brand)

Rebel True is a vibrant kids' summer clothing brand that embraces bold colors and playful designs. It’s all about fun, creativity, and self-expression, making every outfit an adventure.

The previous logo, while lively, lacked balance and proper alignment. The redesign maintains the brand’s essence but refines the structure using grids for better visual harmony. An unnecessary ring around the icon was removed to enhance clarity and simplicity.

With a polished and cohesive look, the new logo strengthens Rebel True’s identity. Alongside the redesign, a complete visual branding system was developed, including a dynamic color palette, expressive typefaces, illustrative elements, and image styles. This transformation creates a meaningful and unified brand experience, making Rebel True stand out with confidence.