NovaSBE, a prestigious business school in Portugal, offers a diverse range of executive education programs, including postgraduate programs, advanced programs, intensive programs, and specializations. However, their existing Webflow program pages lacked structure and scalability, hindering user experience and lead generation.

I stepped in to reimagine NovaSBE's program pages. Leveraging my expertise in Webflow, I focused on three key areas:

Enhanced User Experience: I restructured the program pages for optimal clarity and information hierarchy. This made it easier for prospective students to navigate and find the programs that align with their goals.

Elevated Design & Branding: Ensuring visual consistency with NovaSBE's brand guidelines, I created a visually appealing and engaging user interface for the program pages.

Streamlined Lead Generation: I implemented strategic call-to-actions (CTAs) throughout the pages, guiding users effortlessly towards submitting inquiries or applications.

Just me for 100hours

The revamped program pages resulted in a significant improvement for both NovaSBE and prospective students:

Improved User Experience: Clearer navigation and organization led to increased user engagement and time spent on program pages.

Enhanced Brand Image: A visually cohesive and modern design reinforced NovaSBE's brand identity and reputation for excellence.

Increased Leads: Strategic CTAs effectively guided users towards expressing their interest in NovaSBE's programs.

This project showcases my ability to leverage Webflow to create user-centered experiences while strategically optimizing conversions. By combining design expertise with a focus on lead generation, I helped NovaSBE present their programs in a way that attracts and engages potential students.