Overview YourNotify is a comprehensive marketing and communication platform that specializes in email and SMS marketing services, with a strong focus on African markets including Nigeria and Kenya. The platform offers businesses a complete suite of tools for customer engagement, including email campaigns, SMS marketing, and developer-friendly APIs that integrate seamlessly with existing systems. Built specifically for the African business environment, YourNotify provides reliable SMTP services and real-time delivery tracking to ensure messages reach their intended recipients effectively.

Problem YourNotify's website structure and layout fail to effectively communicate its unique value propositions, creating confusion about the platform's core benefits and hindering user conversion. Some of the issues highlighted are;

1. Unclear Value Proposition Hierarchy

The main headline is buried in descriptive text rather than being prominently displayed. The value proposition isn't immediately clear - visitors have to read through dense paragraphs to understand what the platform does.

2. Poor Visual Hierarchy

No clear heading structure

Important information is mixed with less important details

The layout doesn't guide the eye toward conversion points.

3. No Pricing Information

There's no visible pricing section or "View Pricing" CTA, which creates friction for prospects trying to evaluate the service cost.