Yournotify Website Redesign to drive Conversion

Emmanuel

Emmanuel Chizurum

Yournotify Website Redesign

Overview YourNotify is a comprehensive marketing and communication platform that specializes in email and SMS marketing services, with a strong focus on African markets including Nigeria and Kenya. The platform offers businesses a complete suite of tools for customer engagement, including email campaigns, SMS marketing, and developer-friendly APIs that integrate seamlessly with existing systems. Built specifically for the African business environment, YourNotify provides reliable SMTP services and real-time delivery tracking to ensure messages reach their intended recipients effectively.
Problem YourNotify's website structure and layout fail to effectively communicate its unique value propositions, creating confusion about the platform's core benefits and hindering user conversion. Some of the issues highlighted are;
1. Unclear Value Proposition Hierarchy
The main headline is buried in descriptive text rather than being prominently displayed. The value proposition isn't immediately clear - visitors have to read through dense paragraphs to understand what the platform does.
2. Poor Visual Hierarchy
No clear heading structure
Important information is mixed with less important details
The layout doesn't guide the eye toward conversion points.
3. No Pricing Information
There's no visible pricing section or "View Pricing" CTA, which creates friction for prospects trying to evaluate the service cost.
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Posted Sep 18, 2025

Redesigned YourNotify's website to improve value proposition hierarchy, and better improve brands positioning.