Beers - Design System

Zane Snyder

Brand Designer
Graphic Designer
Digital illustrator
Adobe Illustrator
Adobe Photoshop
I was asked to design a system that can be used to generate hundreds of beer cans. Through my research, I saw the majority of breweries use three main categories of typography for their logos and packaging.  To compliment my interpretation of these logotypes, I selected a color palette and iconography inspired by historic beer brands.
I was asked to design a system that can be used to generate hundreds of beer cans. Through my research, I saw the majority of breweries use three main categories of typography for their logos and packaging. To compliment my interpretation of these logotypes, I selected a color palette and iconography inspired by historic beer brands.
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