Squarespace Body Soul Fitness Website Redesign

Many gym websites feel intimidating, with perfect bodies and aggressive slogans. For Body Soul Fitness, the goal was to make fitness feel personal. The hero uses a real photo of someone training in a moody gym, and the headline “Love The Gym Again” sits in the open space beside it so the copy and the image don’t compete. One blue button, “Try Our Introductory Membership,” is the only cool color on a warm, dark page, so it stands out immediately. The navigation keeps “Become a member” as an outlined button, and the mobile layout carries the same message and action.