Digital Marketing for the National Western Stock Show
Madeline Sabin
Blog Writer
Social Media Manager
Email Newsletter Writer
ConstantContact
Facebook Business Manager
TikTok Ads
Digital Marketing Specialist for annual 16-day event that welcomes over 700,000 people to Denver.
MY IMPACT
Grew e-newsletter from 130,000 subscribers to 190,000, and increased open rate by 12% in two years. Grew social media reach to over 1 million people annually.
Developed effective paid social media campaigns.
Crafted media stories and press releases to bolster brand visibility.
E-Newsletter
190,000 subscribers
36% open rate, 24% higher than industry average 3-4 sponsors per newsletter
Social Media
7 active social platforms: Instagram, TikTok, Facebook, X (formerly Twitter), LinkedIn, Snapchat, Youtube
Reach of over 1 million annually
Blog Post
Interviewed subject and created blog post that reached 300,000 people.
