The rebranding concept for Lux, shown in this image, emphasizes elegance and sensuality with flowing red fabric and rose petals, creating a feeling of allure and sophistication. The key descriptors—Purifying, Alluring, and Clean—suggest a focus on high-end beauty and purity. This design enhances Lux's identity by appealing to the senses and evoking a luxurious, refined experience, positioning the brand as not only a soap but as a symbol of self-indulgence and personal care. The aesthetic shift highlights Lux as both timeless and modern.

https://www.instagram.com/reivolute/