Brand: Green Goo Industry: Beauty & Fitness Tool Used: Replo

Green Goo used Replo to revamp their online presence with mobile-optimized pages that could communicate their product value and convert.

Green Goo is a heritage, family-owned skincare brand built on traditional herbal remedies and all-natural formulas. After being reacquired by the founding family in late 2024, the brand faced the challenge of rebuilding an underperforming ecommerce presence that had suffered from years of neglect.

Low conversion rates (roughly 0.5–1.2%)

Unclear product messaging, making it hard for customers to understand multiple use cases (cuts, scrapes, bug bites, dry skin, anti-aging, etc.)

Poor mobile experience, despite mobile users accounting for the majority of traffic

Legacy site structure optimized for desktop, causing friction across the funnel—especially for paid traffic

Green Goo needed a fast, flexible solution to modernize their store, clearly communicate product value, and convert mobile-first users.

After discovering Replo in mid-2025 and partnering with Daydreamer Studio, Green Goo rebuilt their homepage and key product detail pages using Replo’s mobile-first, scroll-optimized layouts.

Key improvements included:

Fully mobile-optimized PDPs and landing pages

Clear, visual storytelling to communicate product versatility and benefits

Faster iteration through templates, analytics, and A/B testing

Dedicated paid media landing pages aligned with Meta and Google Ads traffic

Replo enabled the team to relaunch quickly and “catch up” with modern ecommerce expectations without heavy development overhead.

Within weeks of launching Replo-built pages, Green Goo saw significant performance gains:

200–800% increases in conversion rate (CVR) across key pages

Baseline CVR improved from 0.5–1.2% to a consistent 2–3%, with peaks up to 8% during high-intent traffic spikes

550% month-over-month CVR growth for the Foot Care Balm paid campaign within 30 days

33% product revenue growth over 90 days for the Skin Repair Salve campaign

From Q3 to Q4 2025, storewide funnel metrics improved:

Conversion rate: +65%

Add to cart: +59%

Reach checkout: +45%

Completed checkout: +68%

Customer complaints around navigation and checkout friction largely disappeared, signaling a smoother, more intuitive user experience.

By leveraging Replo, Green Goo successfully revived its heritage brand with a modern, mobile-first ecommerce experience. Clearer product communication, optimized user flow, and dedicated paid landing pages directly translated into higher conversion rates and revenue growth—proving that thoughtful UX paired with rapid iteration can unlock outsized performance gains for established brands.