HumanKind Brand Reinvention
Shawn Harris
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Posted Oct 30, 2024
We helped a homeless shelter reinvent their brand and find new meaning to their mission.
Everyone deserves a home.
Our challenge was to help reinvent a vibrant but dated organization while still keeping their core supporters connected and energizing new ones. We started from the ground up with a name change and carried that through to their voice, visual branding and eventually all collateral. In the process we helped them discover a new layer to their mission, a new confidence for fundraising and a new story for how they’d accomplish their vision: ending homelessness in their hometown.
A dramatic change was needed. Research showed that understanding of who the organization was lagged far behind what they’d become. No longer just a faith-based emergency shelter but an organization equipped to help people anywhere along the continuum from homeless to home.
