Digitalisation of the lending process for SMEs

Ioana Chis

UX Researcher
UX Designer
UI Designer
Figma
Miro
During my tenure spanning 11 months at a prominent banking institution, I undertook a pivotal role in revolutionizing the lending process tailored specifically for Small and Medium Enterprises (SMEs). With a keen eye for innovation and a dedication to enhancing customer experiences, I led the charge in conceptualizing and implementing a comprehensive overhaul of both online and offline lending procedures.
Drawing upon a fusion of creativity and strategic thinking, I meticulously crafted a seamless journey that seamlessly integrates digital and traditional channels, ensuring accessibility and efficiency for SMEs seeking financial support. Through intensive research, iterative prototyping, and user-centric design principles, I spearheaded the development of a novel lending experience that prioritized simplicity, transparency, and user empowerment.
My collaborative approach fostered strong partnerships across diverse teams within the bank, facilitating smooth coordination between design, technology, and business stakeholders. By championing open communication and embracing feedback, I navigated through challenges with agility, continuously refining our solutions to exceed expectations and drive tangible results.
Ultimately, my tenure at the bank was marked by a transformative impact on the lending landscape for SMEs, leaving a lasting legacy of innovation and excellence. Through my unwavering dedication and passion for enhancing user experiences, I played a pivotal role in shaping a brighter future for both the bank and the entrepreneurs it serves.
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