Stylie | Logo & Brand Identity for Fashion :: Behance

Stylie is a new start-up that helps the younger generation get clothes with the latest trends and quality brands. Stylie is growing fast in providing the latest convenience to the younger generation. The convenience is in the form of an e-commerce application. This application has a difference with competitors based on the target market they have, the target is the age of 17-35 years. Stylie’s target market became our reference in designing this logo. The age that tends to be young becomes our foundation by making sharp geometry simple, and elegant. The choice of orange color as the identity of the adventure means that this application wants to invite users to browse every outfit available. In addition, there is a silhouette of clothes which is the main identity of Stylie.