Cafè Timbuktu
Nanni Capecchi
Logo re-design and brand identity
The project
Café Timbuktu is a cafe place opening in the city centre of Perugia. They aim to bring the African flavours and culture in Italy by presenting products, drinks and dishes from the country of Mali.
Brand identity assets: Coffee cups
Re-design process and simplification
Their original logo was an illustration of the Timbuktu Mosque
Re-design reasons
Logo felt too pictorial and not legible enough
Very difficult to use in real life situations and design systems
Simplified logo mark that still evokes a concept but also memorable
Logo mark and typography
Brand identity asset: Business cards
Brand identity asset: T-shirts
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Posted Feb 24, 2023
The objective of the project was to re-design their current logo and afterwards develop a strong brand identity that would be memorable.
