Logo re-design and brand identity

The project

Café Timbuktu is a cafe place opening in the city centre of Perugia. They aim to bring the African flavours and culture in Italy by presenting products, drinks and dishes from the country of Mali.

Re-design process and simplification

Their original logo was an illustration of the Timbuktu Mosque

Re-design reasons

Logo felt too pictorial and not legible enough

Very difficult to use in real life situations and design systems

Simplified logo mark that still evokes a concept but also memorable