Cafè Timbuktu

Logo re-design and brand identity

The project

Café Timbuktu is a cafe place opening in the city centre of Perugia. They aim to bring the African flavours and culture in Italy by presenting products, drinks and dishes from the country of Mali.



Brand identity assets: Coffee cups

Re-design process and simplification



Their original logo was an illustration of the Timbuktu Mosque

Re-design reasons

• Logo felt too pictorial and not legible enough
• Very difficult to use in real life situations and design systems
• Simplified logo mark that still evokes a concept but also memorable

Logo mark and typography

Brand identity asset: Business cards

Brand identity asset: T-shirts