Cafè Timbuktu

Nanni Capecchi

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop

Logo re-design and brand identity

The project

Café Timbuktu is a cafe place opening in the city centre of Perugia. They aim to bring the African flavours and culture in Italy by presenting products, drinks and dishes from the country of Mali.
Brand identity assets: Coffee cups
Brand identity assets: Coffee cups

Re-design process and simplification

Their original logo was an illustration of the Timbuktu Mosque

Re-design reasons

Logo felt too pictorial and not legible enough
Very difficult to use in real life situations and design systems
Simplified logo mark that still evokes a concept but also memorable
Logo mark and typography
Logo mark and typography
Brand identity asset: Business cards
Brand identity asset: Business cards
Brand identity asset: T-shirts
Brand identity asset: T-shirts
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