The process involved thorough research to understand the target audience and competitors. Defining brand values, designing visual elements, and establishing brand guidelines ensure a cohesive image.

The primary goals were differentiation, consistency, and emotional connection. It builds credibility, and trust, and allows for brand expansion.

Brand Identity Design

Web Design

Creative Direction

As a lead designer, I had to ensure that the branding captures the essence of the future, modernism, and tech while keeping the logo design subtle and not too much in the face.

The icon for Nexon was inspired by directional pads on gaming controllers and a crosshair. The combination of blacks with electric lime brings out the attention and spark in the whole Branding.