Coca - Cola
Evelina Tkachenko
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Posted Jul 30, 2025
A 360 campaign designed to get Canadian urban foodies to associate Coca-Cola with mealtime moments, while staying true to the brand’s tagline - Real Magic
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Jan 19, 2025 - Apr 11, 2025
A 360 campaign designed to get Canadian urban foodies to associate Coca-Cola with mealtime moments, while staying true to the brand’s tagline - Real Magic.
Our insight: Diverse mealtime experiences unite us in a shared Canadian culture.
Our big idea: The Shopping List — a cultural reflection of who we are as Canadians. Whether it’s dumplings, deli meat, or dosa, what we put in our cart tells a story. This campaign celebrates that diversity, showing how Coca-Cola is the perfect pairing no matter what’s on your list.
As part of this campaign, you will find OOH posters, Pinterest board, reimagined packaging, "Build-Your-Own" cookbook, activation advertising, mail advertising, and social media influencer partnership.
