Coca - Cola

A 360 campaign designed to get Canadian urban foodies to associate Coca-Cola with mealtime moments, while staying true to the brand’s tagline - Real Magic.

Our insight: Diverse mealtime experiences unite us in a shared Canadian culture. Our big idea: The Shopping List — a cultural reflection of who we are as Canadians. Whether it’s dumplings, deli meat, or dosa, what we put in our cart tells a story. This campaign celebrates that diversity, showing how Coca-Cola is the perfect pairing no matter what’s on your list.

As part of this campaign, you will find OOH posters, Pinterest board, reimagined packaging, "Build-Your-Own" cookbook, activation advertising, mail advertising, and social media influencer partnership.