MIZŪMI is a contemporary women’s fashion brand from Bulgaria, focused on refined silhouettes, fluid fabrics, and understated femininity. The brand aesthetic balances softness and structure, drawing inspiration from movement, water, and modern minimalism.

I designed and built the full e-commerce experience for MIZŪMI, translating the brand’s visual language into a clear, elegant, and conversion-focused digital presence.

The project covered: – brand-aligned UI and visual system – product page structure and storytelling – responsive layouts for desktop and mobile – e-commerce UX focused on clarity, flow, and ease of purchase

The design process started in Figma, where the full UI system, layouts, and interaction logic were developed and refined. Once approved, the website was built using Framer for the front-end experience, with Shopify integrated as the e-commerce engine to handle products, inventory, and checkout.

This setup allowed for: – high-end visual presentation – smooth animations and transitions – scalable product management – a fast, flexible, and maintainable storefront

The final website reflects MIZŪMI’s identity: calm, confident, and modern. The design puts focus on fabric, form, and movement, while the technical setup ensures a seamless shopping experience for customers and easy management for the brand team.