Social Media Ads Strategy : Fala Coffee
Falah Luthfi
Client : Fala Coffee
Goals :
Increase revenue by 20%
Boost branding image
Ads Strategy :
Boost an instagram reels (content attached)
Set location in 5 mill from store
Set market age at 18 - 30 years old
Set only 4-5 days ads/week
Result :
Overall revenue increase more than 20%
Ads Cost to revenue conversion = IDR 57 Revenue/ IDR 1 Ads (ROI > 200%)
Research result
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Posted May 5, 2023
Digital marketing strategy for a challenging coffeeshop with designed content. Set advertisment at instagram to gain revenue increase.
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