MyHealthyPregnancy App Redesign

UI/UX Designer

Figma, Maze

UI/UX Design, User Research, Wireframing, User Testing

Problem

MyHealthyPregnancy is a pregnancy app that provides risk identification during pregnancy. From past user research, the startup noticed that some users have provided valuable feedback on current app issues and ideas for new features. As the UX Design Intern, how can I conduct comprehensive user research on current users and iterate the design based on their feedback?

Outcome

In 10 weeks, I redesigned features in the app by incorporating feedback from user research. The ultimate objective was to transform the app into an aesthetically delightful and effortlessly navigable pregnancy app.

I decided to first analyze 3 most popular pregnancy apps to find out common features and design trends. Among all features, size guide, community, and daily tip seem to be the most common ones that our app didn't have, and we could consider adding them to our app.

For suggestions mentioned by more than 40% users, I incorporated them into two personas:

After identifying key pain points, I brainstormed targeted solutions and organized them by app features to ensure a seamless and user-centered experience.

01. Homepage - more baby information, visuals, size guide, and daily tips

02. Check-ins are too frequent

03. Weight Tracker is hard to use

04. Want a community forum

Testing Findings

After finishing the design, I conducted unmoderated usability testing on 10 active users using Maze. I provided them with 5 tasks, and the testing result is shown in the chart below.

100% of the users successfully completed the tasks, with the fruit size guide and body changes feature rated the easiest. Community forum interaction was the most challenging, likely because users were unfamiliar with this brand-new feature. Overall, users appreciated the clean UI, vibrant colors, and improved experience.

Meanwhile, for improvements, users suggested a pregnancy milestone tracker and clearer appointment setup. These insights will guide future iterations.