Amelco is a leading B2B technology provider delivering sportsbook, casino, lottery, and PAM solutions to regulated gaming operators worldwide. Their platform powers some of the industry’s most demanding environments, combining performance, flexibility, and compliance at scale.

With a highly technical product suite and a diverse enterprise audience, Amelco needed a website that could clearly communicate the breadth and depth of its offering while remaining structured, intuitive, and easy to navigate.

Amelco’s platform had grown significantly, expanding across multiple verticals, including sportsbook, casino, lottery, retail, and managed services. While the technology was robust and trusted by major operators, the website struggled to clearly articulate the full scope of the offering.

Product information was fragmented, navigation was complex, and key pages didn’t guide users effectively through Amelco’s ecosystem. For new prospects, it was difficult to understand how the different products connected quickly, what made Amelco’s platform unique, and how it could scale to meet enterprise-level requirements.

We redesigned and rebuilt the Amelco website with a strong focus on information architecture, usability, and scalability, ensuring the platform could support both technical and commercial audiences.

Key elements of the solution included:

Re-structured site architecture, clearly separating sportsbook, casino, lottery, PAM, and services while showing how they connect within a single ecosystem

Product-led page layouts, designed to explain complex features, integrations, and capabilities in a clear, scannable format

Component-based Webflow build, enabling consistency across pages and rapid creation of new product or feature sections

Custom visual assets and iconography, supporting comprehension of technical concepts without relying on heavy copy

CMS-driven content, allowing internal teams to manage updates, expansions, and future product launches without developer dependency

Performance and SEO foundations, ensuring fast load times, clean markup, and long-term discoverability

The new Amelco website provided a significantly clearer and more confident presentation of the platform’s capabilities. Product offerings became easier to understand, navigation improved across complex sections, and the overall experience better reflected Amelco’s position as a trusted enterprise iGaming technology provider.

↑ 38% improvement in product page engagement, driven by clearer information architecture and structured layouts

↓ 32% reduction in bounce rate across core solution pages after launch

↑ 45% faster internal content updates, enabled by a component-based CMS and reusable sections