Overthink Ink: AI Instagram brand, 2.4M+ views
Lida Hnatiuk
My role: everything, from idea to posting
Overthink Ink is a mental-health humour brand I created from scratch for Mindly's US audience: a capybara therapist and his very anxious patients.
Everything on the page is mine: the idea and concept of the brand, the characters, the visual style and design, the idea and script of every single reel, generation and edit, and publishing and running the page.
Results in 60 days (Instagram Insights): 2.45M views, 1.39M unique viewers, +5,003 followers, top reel 1.3M views.
Instagram: instagram.com/overthinkinkstudio
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Posted Oct 6, 2026
Built from scratch and fully mine: idea, characters, design, every reel, posting. 2.45M views, +5,003 followers and a 1.3M top reel in 60 days.
