This project was for a large Polish ecommerce store with a huge furniture assortment and many product variations. For the owner, it was critical not only to showcase the right furniture, but also to let customers configure their own kitchens across thousands of possible combinations. At the same time, we focused on SEO-driven growth that brought in high-intent traffic for direct online purchases and a call funnel, where customers contacted the office for more complex, custom configurations. The SEO work was designed not just for clicks, but for real conversions, with each customer representing a high‑ticket sale.

High number of possible product and kitchen configurations

CRO optimization and customer path optimization

Building complete on-page and off-page SEO from scratch

Improving site speed, UX, and structure to increase high-intent conversions

UX & Customer Journey Design Mapped the full customer path from first visit to purchase and phone inquiry, designing clear navigation, product hierarchy, and kitchen configuration flows. Focused on UX best practices to reduce friction, improve trust, and support both self-service and high-ticket consultations.

WordPress & Web Development Implemented a fast, scalable WordPress ecommerce setup with a custom theme tailored to the brand and complex furniture variations. Integrated Sanity for structured content where needed, ensuring flexible product management and clean, maintainable web development.

Core Web Vitals, SEO & AEO/GEO Optimized Core Web Vitals (speed, CLS, responsiveness) and technical SEO to improve rankings and conversions. Built on-page SEO from scratch (metadata, schema, internal linking) and aligned content with AEO/GEO (AI optimization engine) principles. Connected Google Analytics for tracking funnels and SEO growth, focusing on high‑intent traffic that actually buys or calls.

37.6M search impressions and 1.09M clicks in 2025 from SEO-driven growth

Nearly 2x increase in search impressions and 3x image impressions YoY, boosting brand visibility

Majority of traffic from Organic Search (87.52%), driving consistent, high-intent visitors and sales

📌 Fullstack WordPress & web development 📌 UX & customer journey design 📌 Technical, on-page & off-page SEO 📌 AEO/GEO (AI optimization engine) content strategy 📌 Core Web Vitals & performance optimization 📌 Google Analytics setup & funnel tracking 📌 Architecture design & consulting

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