Bakerly's transition to online commerce with Shopify Plus
Oscar Diaz
eCommerce Manager
Investor
Web Developer
Facebook Ads
Klaviyo
Shopify
Bakerly
Bakerly's Ecommerce Transformation and Rapid Sales Growth
Background:Bakerly, a budding brand, previously operated on Wordpress. With the digital landscape's rapid evolution and the increasing importance of effective ecommerce systems, the brand needed a robust, scalable, and efficient platform to enhance its growth potential.
Objective:Transition from Wordpress to a platform tailored for ecommerce, design a conversion-optimized storefront, and launch a strategic affiliate program to boost sales.
Solution:
Platform Migration to Shopify Plus: Recognizing Shopify Plus's potential in terms of scalability, security, and flexibility, the Bakerly site was seamlessly migrated, ensuring data integrity and minimal downtime.
High-Converting Storefront Design: Leveraging best practices, the storefront was crafted to prioritize user experience, intuitive navigation, and strong calls to action. This design aimed not only to attract but also to convert visitors efficiently.
Affiliate Program Launch: To tap into a broader audience base and foster brand advocacy, an affiliate program was initiated. This wasn't just any program; it was strategically designed to attract and incentivize the right partners.
Partnering with Publishers and Influencers: Recognizing the power of influencer marketing and trusted publishers, partnerships were formed. This move was not only to increase brand visibility but also to bring in a stream of quality traffic and potential customers.
Results:
Within a short span of less than six months:
The affiliate program alone generated a staggering $100,000 in sales.
Partnerships with key influencers and publishers further cemented Bakerly's position in the market and drove a significant influx of new customers.
Conclusion:
Bakerly's strategic move to Shopify Plus, combined with a thoughtfully designed storefront and a well-executed affiliate program, has set the brand on a trajectory of success. Leveraging partnerships with influencers and publishers further amplified this success, validating the importance of a holistic approach in today's ecommerce landscape.
