We transformed Florence 2026 in London 1996!
A before-and-after look at how DAMN! transformed three motorcycle shots filmed in Florence into 1990s London for a SAECO commercial made by Bottegacinema SRL.
Using a combination of generative AI and traditional VFX techniques, we recreated "period specific" London environments, replaced the motorcycle and preserved the original performances, camera movements and compositions.
AI is just a tool. Making the shots work is still the job
Client: Bottegacinema SRL
VFX & AI Production: DAMN! LTD