Florence 2026 to London 1996: A visual effects transformation by Leonardo BruniFlorence 2026 to London 1996: A visual effects transformation by Leonardo Bruni

Florence 2026 to London 1996: A visual effects transformation

Leonardo Bruni

Leonardo Bruni

We transformed Florence 2026 in London 1996! A before-and-after look at how DAMN! transformed three motorcycle shots filmed in Florence into 1990s London for a SAECO commercial made by Bottegacinema SRL. Using a combination of generative AI and traditional VFX techniques, we recreated "period specific" London environments, replaced the motorcycle and preserved the original performances, camera movements and compositions. AI is just a tool. Making the shots work is still the job Client: Bottegacinema SRL VFX & AI Production: DAMN! LTD
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Posted Nov 6, 2026

We transformed Florence to 1990s London for a motorcycle commercial using VFX and AI for our client Bottegacinema SRL.

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Timeline

Sep 4, 2026 - Sep 9, 2026