Blim Bloom | Plant Store Identity Design
Lorena Maciel
Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Visual Identity and Business Card Design for Blim Bloom 💐
Alana Copper has always loved plants and it was in 2021 that she was finally able to make her dream come true and open a plant store in a small town right outside of Chicago, where she lives with her wife Dee. The business is doing well, but Alana and Dee feel like their current branding doesn’t reflect the vibrancy and positive energy that they want to convey to their customers.
For this project I worked on a complete visual system for Blim Bloom. Down below you can appreciate an overview of the final product.
Presentation image for Blim Bloom's visual identity. The image display the Principal logotype and the tagline.
On this image you can appreciate the project's Creative Direction. An overview of the brand's look and feel and a little explanation on what I based my graphic desicions.
On this image you can see the Logo Suite. For this brand I work on four different versions ready to apply on different places and sizes.
On this image I show you how I paired fonts and what use on the text I gave them.
This is an overview of the color palette system. The client receives a more insight information about the color and how to use and combine them for good contrast.
This are simple illustrations that are part of the graphic resources.
An example of how you can combine the colors on the palette on an armonic way.
Brand patterns are included inside the graphic resources and play a big part on brands recognition.
Stickers concept design for Blim Bloom
Business card concept design for Blim Bloom
Plant care card design for Blim Bloom.
Personalized paper bag for Blim Bloom.
Wall signage for Blim Bloom.
Street signage for Blim Bloom.
