A Unique Digital Identity for a Business Consultant

This project was commissioned by a forward-thinking business consultant, seeking a distinctive online presence to mirror their innovative approach.

The primary challenge was to break away from conventional business website designs while maintaining a professional appeal. The client's existing brand, characterized by its signature orange logo, needed to be seamlessly integrated into the website's aesthetic.

Design Integration: The website's color scheme was crafted around the existing orange logo, ensuring brand consistency. This theme was echoed in various site elements, creating a harmonious visual experience.

Layout Innovation: To add a touch of creativity, the menu was positioned vertically on the left, deviating from the standard horizontal layout. This not only infused an element of surprise but also enhanced user engagement.

Background Choice: A warm gray background replaced the typical white, setting the stage for the content to pop, thereby drawing visitors' attention.

Textual Creativity: Emphasis was placed on clever wordplays in the site's text, resonating with the consultant's inventive approach. The design supported these elements, making them a focal point.

Call-to-Action: Each page concluded with a strategically placed call-to-action, facilitating easy navigation and encouraging visitor interaction.