Webflow Rebuild & SEO Audit
The request
The client asked a simple question: "Can you just speed up our website?"
The audit showed that speed was only a symptom. The site had an Ahrefs health score of 12%, and the real problem was the foundation it was built on.
What I found
Broken HTML structure. Dozens of H1 headings per page, and elements tagged with the wrong heading levels.
Style bloat. More than 50 duplicate classes, such as "H2", "H2 New" and "H2 New Copy".
No components. The client could not duplicate pages safely. Interactions broke and Zapier automations failed when pages were copied.
Unoptimized images. Heavy PNG files, no alt text, and the same images uploaded many times.
What I did
Semantic HTML. One H1 per page and a correct heading hierarchy across the site.
Design system. Replaced the duplicate classes with one consistent set of styles.
Component library. Rebuilt repeated sections as reusable Webflow components, so new pages can be created from existing parts.
Image optimization. Compressed and converted images, removed duplicates and added alt text.
Results
Ahrefs health score: 12% → 70%
Load time: cut in half
New pages can be duplicated in minutes instead of being rebuilt by hand
These are the results at the time of writing. The work on the site continued after this stage.
Takeaway
A slow site is often a structure problem, not a speed problem. When the foundation is fixed, performance, SEO and editing all improve together.
Is your Webflow site slow or hard to edit? I can audit it and give you a clear list of what to fix first.
0 likes · 0 views · Nov 12, 2026
Audited and rebuilt the foundations of a client's Webflow site: semantic HTML, a design system, reusable components and optimized images. Ahrefs health score went from 12% to 70% and load time was cut in half.
