Submission Shark is one of the fastest growing Brazilian jiu-jitsu brands. With a primary focus on eCommerce, ranking higher for organic keywords and gaining an increase in search volumne helped sustain monthly traffic without ads. This SEO investment paid dividends for the brands as a portion of this traffic results in conversions and repeat customers.

Why were we successful at increasing the organic search traffic for this eCommerce brand? Well it all started a few years ago when the the company interviewed members of the Brazilian jiu-jitsu community. This created content that was unique and not seen on any other platform.

This created momentum but then the global lock downs occurred in 2020-2022 and that led to loss of search volume for physical martial arts academies. Who would have thought?

As gyms started to open up again, organic traffic for search terms relating to Brazilian jiu-jitsu began to pick up. Through our in-depth keyword research, we identified low competition keywords that this domain could rank for. Even with just a 14 DR at the time, we were able to begin ranking on the first page through helpful content and personal storytelling.

With consistent content and an easy to read copy with subtle sales conversion tactics, more and more customers began purchasing after their questions about the martial art was answered. They simply liked the answers they were given and the way it was presented and they reciprocated by ordering the brand's products.

If you are liking what you see so far, feel free to send me a message.

Due to the amount of work per client and dedication, I'm limited to the amount of clients I can help at once, so reserve your position and we can discuss further.