overview

Brief: Get: Health-conscious consumers between 30-50 years old To: choose Nestea as their premium ready-to-drink beverage of choice By: introducing NESTEA's new range of all-natural, real-brewed teas, and how they are made with up to only five ingredients (water, sugar, tea, rooibos, and citric acid)

Problem: Consumers are overwhelmed by the vast selection of healthy beverages, leading to stress and hindering healthy choices.

Insight: Decision fatigue is a real phenomenon exacerbated by our fast-paced lives. Reducing unnecessary decisions can improve overall well-being.

Idea: Nestea's "BLESS LESS STRESS" campaign offers a simple and healthy beverage choice, promoting the concept of prioritizing physical and mental well-being.

Project realized under the supervision of Joy Li De Meulemeester during the ART DIRECTION course delivered by ELVTR in 2023.

As a result of the project, I have received a certificate, accessible through this link.