Aphrodite Brand identity

Background Aphrodite Cosmetics has been a beloved name in beauty and skincare since its inception. Known for its innovative products and commitment to natural ingredients, Aphrodite stands as a beacon of beauty and elegance. As the brand evolves to meet modern demands, a refreshed brand identity was needed to reflect its core values and appeal to a broader audience. Objective The primary objective of this redesign was to refine Aphrodite's brand identity to reflect a modern, luxurious experience while maintaining its heritage of natural and effective beauty solutions. The new identity needed to resonate with both long-time loyalists and new customers, embodying a sleek, sophisticated aesthetic that speaks to all genders.