Inspired by the softness of a Dove, the beauty the bird represents; the logo has been inspired by the same. Following the Morning and Evening skincare products, the logo has a sun and moon in it.
Logo Breakdown: The border of the logo forms a window, the dove is sitting on the window. The Circle and the Lines in the back represent the Morning Sunlight (Day) whereas the shape of the wing is a crescent moon.
The idea was for the logo to embody the true meaning of the brand.