Jembi.org Redesign
Bianca Louw Scott
How good UX and strategy changed the face of an NPO in the Digital Public Health space.
Jembi is a Digital Health NPO. They design solutions to digitise and use technology to solve problems in the Public Health space across Africa.
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During my time working as a UX/UI Designer at Jembi.org I discovered that our company was facing many challenges with their brand positioning.
Stakeholders, funders and potential new hires often failed to understand what it was our company did and hiring new talent was always a challenge because our website was so outdated and stale.
My goals for this project:
- Present the company as a leader in the space of Digital Public Health
- More accurately represent the incredible work they do
- Change their overly formal brand tone to reflect them more accurately
- Refresh their Corporate Identity as well as all online assets
The old Jembi.org
The old identity & website was incredibly outdated, formal and didn't tell a story about the work they are doing.
Traffic Research
Our first objective was to look at how the old website was performing and which areas were getting the most traffic. We made use of Google Analytics, Google Search Console, Hotjar Recordings and Heatmaps.
Internal User Research
As one of our objectives was to make the website more attractive to new hires, we decided to run an internal survey through google forms to see what current staff thought about the website.
Information architecture
The old website IA was a convoluted mess with hundreds of pages in random categories and sections overarched by headings that made no sense.
This required a complete redesign both from a strategic and organisational perspective - I hosted multiple workshops with the various stakeholders in our company to find a clear path forward as a team.
The outcome was that for the first time ever the organisation had a way forward to position very complex solutions to their funders as well as potential hires.
Wireframes
To wireframe any new pages or page updates we made use of Invision's Freehand tool so it was easy to collaborate with our 'users' (our coworkers).
Final website designs:
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Posted Sep 10, 2025
The Jembi website had served its purpose over the years but over time became very complicated, hard to navigate and outdated.
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