Brand Identity Design for Outsource Access

Working with the CEO and the Marketing Manager, we've gone through a lot of back and forth talking about what outsource access is, who it's for, what their goals are, who their competitors are, and what they wanted to see in their brand.

After extensive research on their competitors and their industry, as well as the market they are targeting. We talked about the personality they want to have, the atmosphere they wanted to create with their clients and their employees until we've arrived to a conclusion and creating their brand identity.