To be truly useful, fuel-cell designs need to balance their ability to generate electricity with durability and cost. They need to produce enough energy to power a car, be durable enough to keep working for years and be affordable for consumers. High production costs, mostly due to the use of platinum, have put a damper on fuel-cell adoption so far. To reduce costs, some designs use less expensive materials like iron, nickel or cobalt. But fuel-cell membranes are made of an acidic material. Catalysts made of these materials tend to dissolve. Those made of platinum or palladium, which are non-reactive, are more durable.