📖 Context: Companies today face significant costs from inadequate facility monitoring and operations that manifest in many ways. Motive aims to upsell their services from moving vehicles to offices, facilities, and warehouses to monitor their infrastructures.

💼 My Task: Design a way to automate camera monitoring for offices and buildings to improve safety, security, and efficiency.

We had initially started off with a broader business goal that we broke down into our product goal:

Increase sales with existing customers through upselling, or cross-selling.

For our beta testing, we planned on upselling this feature to our existing customer base.

Utilizing existing tech to create new product offerings, We would be using the same technology that we’re currently employing for monitoring trucks and logistics for facilities

Increased revenue with minimal effort, We wouldn’t be going out of our way to expand to new markets or gain new customers, rather pitch our new product to our existing customers

Reduced costs of CCTV monitoring. Monitoring for your office, warehouse, and facility manually is an extremely costly endeavour. Making it much more affordable for businesses. Since we’re utilizing the same technology, we also have the advantage of reduced cost over our competitors

Centralized monitoring. Most of our users are already using our platform to monitor their freight, making Motive their go-to solution for all monitoring needs.

In our research phase, we conducted interviews & surveys.

What we learned from our research:

One of the biggest operational costs was running cameras

User were more interested in detailed reports than day to day operations

Users wanted quick actions for high priority alerts

In this stage, we created a storyboard and set up our information architecture to understand how our users would be interacting with the product.

This was a super iterative process and required a lot of back and forth

What we accomplished from our defining phase:

What features do we want to include in MVP

What story do we want to follow in our designs

What worked well

✅  to change time with a simple scroll interaction.

✅  Easy to change days or jump to a specific time as well

✅  Easily view camera details along with the option to view events associated with any camera

✅  Provide visual location of the camera for better user recall

❌  The designs might require a learning curve for the user to get used to

?  What if we mix events that occur on fleet trucks with the ones in the facilities?

?  What if the user wants to set auto-actions based on certain events? How would we handle that?

While the above design may not be perfect. They did help us understand whether or not this concept would help our users or not.

Here are some of the key impacts that we found:

We were able to upsell this service to 80% of our enterprise users

63% of the users were very satisfied with the new product service

45% of the users loved the mobile alerts for high-priority alerts

Have the ‘high alerts’ selected by default in events page

In the camera view, they wanted a list of all the events for a quick glance