Mimo Website Revamp

Mimo is a UK platform that uses AI agents to automate the recurring work of accounting firms, things like financial close, bookkeeping, payroll and accounts payable. They came to me after restructuring the product, moving away from a service based model built around client types, towards a clearer structure based on products and workflows.

The old site no longer reflected what they actually did, so the goal was a full revamp, both visual and structural. I worked on the design side, building the new graphics and interface elements in Figma, then bringing everything to life in Framer.

A big part of the work was making a fairly complex product feel approachable, without losing the seriousness that an audience of accountants and finance firms expects. The new site is easier to navigate, clearer in its messaging, and gives Mimo a presence that matches the level of their product.