Preliminary design templates are done in Canva. I treat them as a rough sketch, the foundation for the intention of the social media page. From there, I work with the client to adjust colors, their specific industry knowledge, and input their branding elements.

Going from preliminary design templates to a growing social media presence doesn't take long. For most clients, I do a three-post-per-week schedule to start. We send week one updating any profile basics and getting some preliminary posts up. After, we begin to hone in on their specific niche and desired social intent.

From there, I create monthly content designs. Depending on the client's wishes, I either schedule them and provide them with analytics updates or, for a reduced rate, send the client their designs each month so they can post themselves.